Why Māori media | Māori Media Network
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Why Māori media

Māori media cater for the whole whānau, connecting with urban and tribal audiences 24-7, on air and online in Māori and English, and play a crucial role in communities throughout Aotearoa.

A large crowd of people sitting on the grass watching a performance

Listeners throughout Aotearoa

GfK Radio Audience Measurement Surveys show that thousands of listeners tune in to Māori radio each week throughout Aotearoa.

A group of people of all ages standing in front of the Awa FM logo

Caters for the whole whānau

Māori radio fulfills various functions, including community, information, entertainment, and education, catering for the whole whānau.

Three presenters in the middle of a Māori radio show

Regionally unique

Of particular importance to many listeners is the broadcast of linguistic features unique to their region; dialect and style, words and proverbs, idioms and phrases.

A group of people entering the wharenui

Tribal affiliations

Some stations overlap, allowing on-air access to multiple stations.

The primary factor in determining which station listeners in these areas tune into is tribal affiliation.

Two Māori radio presenters during an outside broadcast

Bilingual Programming

A majority of Māori radio listeners are not fluent in Te Reo Māori.

However, Māori radio caters for a range of competency levels and incorporates programming in both Māori and English.

Well-known Māori radio personality broadcasting his show

Māori-friendly and well-known presenters

Radio personnel identify with their listeners and lifestyles, and are often well known, with local profiles.

These factors contribute to stations’ community presence, making them approachable and Māori-friendly.

Māori broadcasters in action

Live broadcasts and essential Māori messages

Stations often broadcast live from local marae, hui, and events.

Listeners are kept up-to-date with what’s happening in their tribal area, including essential Māori messages, eg tangihanga, panui, etc.

Car with Tahu radio branding at a community event

Important Community Function

The community function of Māori Radio is acknowledged as a major factor for listeners tuning in.

This important communication role is often performed exclusively by Māori radio, and in many areas the station is the biggest Māori communication medium.

Large group of people with taiaha preforming at a Tumeke FM Kapa Haka event

Lifelines to te āo Māori

Māori listeners are passionate about their stations.

Many consider their stations to be “lifelines” that keep them in touch with te āo Māori – the Māori world.