Maori Media Network’s logo is a contemporary representation of the Putaatara (conch shell), historically used as a communication device among Maori.
The image was designed to depict both kotahitanga (unity) as well as individuality and diversity of Iwi.
This forms from the centre of the koru, flowing out to the different paths or frequencies. The subtle image of the fern can also be seen.
Natural colours of the sea and earth have been chosen as essential elements which bind the whenua (land).