Hepatitis Foundation campaign - Māori Media Network
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Hepatitis Foundation World Hepatitis Day campaign

Hepatitis Foundation - World Hepatitis Day

Generating enquiries and action

Objective: To raise awareness of hepatitis risk factors among Māori over 25 in the Auckland region and encourage testing among those in the at-risk group.

  • Produced audio featuring local voice talent.
  • High rotation of 30-second spots over a short period.
  • Live interview on breakfast show with a popular host who has broad appeal across the target audience.
  • Significant increase in calls to the Hepatitis helpline and self-referrals to doctors for testing among the target group.
Category
Case study